Pastry & Baking North America Volume 2 Issue 5

specialty shops.pdf

cheese with your whine

Punk rocker-turned-food writer-turned PR & communications manager. If I can’t bake it, write it or promote it, no one can.

Find me on:

• Bake and Destroy
• Facebook
• LinkedIn
• Artisan

Professional Profile

August 2008- October 2011: PR & Communications Manager, reuseit.com

Responsibilities include:

• Writing & publishing press releases
• Creating & maintaining 400+ press contacts
• Product-specific and broad campaign pitching
• Creating and maintaining the reuseit.com Ambassador program
• Shooting product and buying guide videos
• Developing and writing weekly store newsletters to send to our 120,000+ subscribers
• Developing and maintaining all aspects of social networking including Twitter, Facebook and a corporate blog
• Developing and executing promotions and contests
• Writing and editing original articles, buying guides and how-tos for the website. These articles have been quoted in over 35 print publications and cited in hundreds of online news stories
• Creating original product copy for eco-friendly products stressing their ability to help people consume fewer disposables, the sustainability of the materials used and the labor standards involved in their manufacture
• Writing and editing FAQs, standard replies and buying guides – decreasing overall customer service workload while helping customers to help themselves
• Building and maintaining a commission-based affiliates program

December 2010 – January 2011 Freelance marketing, Dark Sky Films, Bitter Feast

January – December 2009: Slash & Dine, monthly recipe column for horror website Brutal as Hell

December 2009: Freelance writer, Pastry & Baking North America

July- August 2008: Freelance writer, Time Out Chicago

January-June 2008: Staff writer, editor Echo Magazine

December 2007: Freelance writer, Mint Magazine

Education and Awards

2008 B.A. Journalism, Columbia College Chicago, 3.5/4.0 GPA

2007- 2008 Dean’s List

2007- 2009 Blogger’s Choice Awards nominations

Professional Achievements

• Created site content for reuseit.com Amazon storefront, contributing to a 20% increase in sales (June 2011)
• Provided creative assistance in revamping reuseit.com’s Share-A-Sale network (June 2011)
• Expert panelist for Rock n’ Roll Social Media panel (November 2010)
• Expert panelist for Cupcake Wars, Food Network (December 2009)
• Punk Pastry Provocateur – Baking & Pastry North America (2009) -Feature Writing
• Cheese with Your Whine – Time Out Chicago Eating & Drinking Guide (2009) -Sidebar Article
• CM Punk’s Chicago – Time Out Chicago (2008) -Interview
• Stuff We Love: Re-Ment Miniatures – Echo Magazine (2008) -Product Feature
• The Joy of Cooking Humans – self-published (2008) -Humor Writing

References

• Rob Vogelbacher, Predictive Analytics Enterprise Architect, IBM (773) 294-9461
• Jennifer Gamber, Marketing Communications Associate, CGN & Associates (517) 614-2850
• Betsy Edgerton, Journalism professor, Columbia College Chicago (312) 369-8914

Online Clips

They came from Japan- impeccably detailed, adorably tiny and insidiously cute.
What do they want? To be envied, lusted after and horded by women and girls everywhere, and with over 50 million sales since 2002, they’re well on their way.
What are they? They’re Puchi Petite, a branch of Japanese miniature replica company Re-Ment International Inc. Puchi Petite makes everything from penny-sized replicas of everything from funnel cakes, cupcakes, and coffee and donuts to dish soap and blenders.
These toys aren’t child’s play; the average collector is 20 to 44 years old. So why are grown women worldwide spending their hard earned cash on itty-bitty, hand-painted replicas of things they already own? Well, because they’re stupidly cute and at about $4 a pop, they’re a cheap thrill.
Puchi Petites are sold in blind assortment, which means you don’t know what you bought until you open the box. Get yours in the toy isle at Mitsuwa Market or cheat by buying pre-opened sets on eBay. Let the hording begin!

Re-Ment .pdf from Echo Magazine

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Filling in one day at the reception desk of his wife, Dr. Margaret Mitchell’s dental office, Jeffrey Doan noticed that even though her patients seemed to love her, none of them appeared all that eager to see her. Determined to change this, Doan and Mitchell created Mitchell Dental Spa, a revolutionary approach to dentistry in the professional suites of Water Tower Place. Patients are treated like guests at a high-end spa, offered champagne and Frappuccinos at check-in and given complimentary spa treatments after each appointment. “Wouldn’t you rather go to the spa than the dentist?” asks Doan.
It’s not uncommon to see patients at Mitchell Dental Spa sitting on leather couches in plush robes, sipping Nutrisoda and looking over the treatment menu which features a lip-replenishing treatment, several types of massage, aromatherapy, facials and more.
Dental spas, lofts and even boutiques are popping up all over the country as dentists tune into American’s reluctance to get regular check ups. Even traditional dental offices are turning to high-tech cosmetic procedures and painless practices to put those ideas about sadistic, drill-wielding dentists to rest.
Sliver and gold teeth are great if you’re a pirate, but for the rest of us, Dr. Kenneth Milin of Winnetka Contemporary Dentistry recommends composite, or white fillings and porcelain crowns. Not only are the old fillings dark and unattractive, but studies have also shown that composite fillings can make teeth stronger. Composite fillings bond with tooth enamel and form a permanent seal, whereas metal fillings expand and contract with heat and cold, weakening teeth over time. Perhaps the most appealing feature of white fillings, however, is the fact that they require less removal of tooth structure. That’s less drilling for your filling- always a good thing.
Now that you’re fillings are pretty and strong, you’re going to want to brighten up that smile, and there are a number of quick and easy ways to do so. Tooth bleaching and whitening systems have been around for about 10 years, but new products like Zoom2! can get your teeth six to ten shades whiter in as little as 45 minutes. Many dental offices have an array of whitening products and your dentist can work with you to find one in your price range that fits your lifestyle. There are several in-office procedures from bleaching to lasers and some dentists even offer at-home treatments, which are stronger and more effective than over-the-counter whitening systems.
Most patient anxiety stems from a fear of pain, but modern dentistry counters this fear with “painless” procedures. Nitrous oxide, or laughing gas, is probably the most notorious form of pain control in the dentist’s arsenal, and it’s still very useful today. But there are a plethora of other modern options to keep you relaxed and comfortable in the dentist’s chair. Some dentists offer conscious sedation, which can both ease the nerves and save time. Under sedation, patients are awake and comfortable and can sit for multiple procedures. Problems that might have taken months or even years to treat before now require as little as two visits.
Many dentists now use topical numbing solutions before administering injections; this numbs the mouth and changes the feeling of getting a needle in the gums from a tearful event to an annoying little poke. A device called The Wand is also used in high-tech offices to administer local anesthetic. Surprisingly, the needle itself is not what causes the pain you feel when you get a shot. Rather, it’s the pressure from the amount of liquid being administered. The Wand controls the amount, administering smaller measurements and eliminating pressure. Because less medicine comes out at once, it also cuts back on the post-op numbness, which is handy for those of us who prefer not to drool all the way home.
Even with advances in pain control, some patients find themselves at the mercy of their own imaginations. The mouth is numb, but the sight and sound of the drill is enough to make us imagine we can feel everything. For this reason, many dental practices like Mitchell Dental Spa offer flat-screen TVs in every exam room, noise-canceling headphones and massage chairs. “Dentistry at its core isn’t all that pleasant,” explains Doan, but extra amenities like these are “as good as dentistry gets.”
Shows like ABC’s “Extreme Makeover” have made complete smile makeovers one of the most popular cosmetic options today, and even with some procedures costing upwards of $1500 per tooth, a new smile is still one of the most affordable ways to a “new you”.
Tooth bonding and veneers are two dramatic ways to change your smile. Bonding can close gaps and repair chipped teeth, and although as a concept it’s been around almost 25 years, advances in materials and techniques have made bonded teeth virtually undetectable and very long lasting. But the strongest and longest-lasting restoration modern dentistry has to offer, according to Dr. Milin, are veneers. Veneers are an extremely thin layer of porcelain, permanently affixed to existing teeth to make them appear whiter, evenly-spaced and uniformly sized. A bad veneer job can be worse than a bad set of real teeth, so Doan warns patients to be conscious of what lab their dentist uses to create veneers and false teeth. The lab Mitchell Dental Spa produces some of the most beautiful, realistic veneers on the market, even incorporating microdots of color to create shading and to complement the patient’s skin tone and eye color. These veneers have texture and hand-sculpted detail; each tooth is individually rendered by painstaking professional “tooth artists.”
Another futuristic technique dentists are using in smile makeovers is the gum lift. Gum lifts, or cosmetic soft tissue recontouring, use lasers to reshape gum tissue, exposing more tooth enamel and eliminating the appearance of short, square teeth. Dr. Milin says this procedure is very effective on teenagers who don’t yet appear “adult” because their teeth haven’t fully emerged from the gums, and never will without dental intervention.
As dental technique evolves, says Dr. Milin, diagnoses also evolve. Dentists these days are venturing more and more into the medical field- treating acid reflux, Temporomandibular joint (TMJ) disorder and even diagnosing oral cancer. This exciting innovation can result in a healthier, more beautiful smile, and it can also save your life. Not every dentist has access to the equipment to diagnose and treat these problems; in fact, Doan says there are only about 1100 Joint Vibration Analysis (JVA) devices, machines that gauge the amount of vibration present in the TMJs, in the country.
So if you don’t know a JVA when you see one, how do you know if your dentist is up to par? Doan recommends patients check for several criteria when shopping for a new dentist. First, of course, your dentist and his or her staff should be friendly and helpful. Second, says Doan, “If the office isn’t clean, turn around and walk away.” There is no excuse for an unsanitary exam room, and most dentists are up to code on this; but if you are suspicious, ask about the autoclave and trust your instincts. Third, ask if the dentist wears loupes (pronounced “loops”). Doan says any dentist over 35 years old should wear the magnifying binoculars for optimum patient care. Finally, and perhaps most importantly, inquire about your dentist’s continuing education. A top-notch dentist will attend several classes a year to stay on top of every new procedure and technology. Dr. Mitchell attends several such courses each year, spending upwards of $50,000 to stay modern.
Most of us will never equate an afternoon in the exam room with a day in the park, but advances in pain control, technology and cosmetic procedures are making it easier than ever to walk in -and out- of the dentist’s office smiling.
Download: mint-clip.pdf

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World Wrestling Entertainment superstar and Chicago native CM Punk has seen it all, from crazed fans in Guadalajara to grateful troops in Baghdad. But nothing is more exciting to the former heavyweight champ than a rare overnight stay in his Wicker Park condo. What makes Chicago his kind of town? We spent a day following in his footsteps.

The Bongo Room
1470 N. Milwaukee Ave.
What does a 6’3”, 220 lb. professional wrestler eat for breakfast? Anything he wants, and when he’s at home, CM Punk wants a big, fat breakfast from his favorite Wicker Park brunch spot, the Bongo Room. He orders an egg white omelet with chicken sausage and a side of pancakes (like strawberry-banana or pumpkin-carrot cheesecake). “The cute waitresses don’t hurt, either,” he says.

The Tattoo Factory
4441 N. Broadway St.
Punk can’t get tattooed every visit home. (You try body slamming a 250-pound guy with a throbbing new tattoo on your shoulder!) But even when he’s not getting new tattoos, he stops by the 32-year-old Uptown tattoo shop to hang out with his favorite artist, Mike Baalke. “We just make fun of everyone,” he says.

Reckless Records
1532 N. Milwaukee
A few blocks from his bachelor pad stands a symbol of CM Punk’s Chicago roots: punk rock and hardcore. Sure, an international wrestling superstar cashing paychecks from Vince McMahon doesn’t have to buy his music used, but there’s something nostalgic about flipping through the album covers and finding a great deal.

Chicago Comics
3244 N. Clark St.
Once a comic book nerd, always a comic book nerd, even if you kick people in the face for a living. There was a time when Punk made his way to this landmark comic book shop every Wednesday for “new comics day.” Now that he travels most of the year, he stocks up on trade comics whenever he has the time.

Smoke Daddy
1804 W. Division St.
Eating on the road is fun at first, but it gets old fast once you discover most of the world eats flavorless burgers and factory-produced fries. That’s why Punk hits up Smoke Daddy for some “rhythm and barbeque” whenever he’s home. He says they have the best BBQ in the city and for just $3, their sweet potato fries are “unreal.”

The Weiner’s Circle
2622 N. Clark St.
Infamous for its charbroiled hot dogs and abusive employees, The Weiner’s Circle in Lincoln Park is CM Punk’s go-to spot when entertaining fellow wrestlers from out-of-town. The fearless employees have been known to call Punk and his guests every name in the book, but they got theirs one night when WWE favorite Matt Hardy hopped the counter and began cooking incoming orders.

The Music Box Theater
3733 N. Southport Ave.
The more late night activities Punk can fit into a visit, the more time he can spend with old friends. This historical theater plays everything from the family classics to midnight showings of pure horror schlock–Punk’s favorite. He spent his last birthday at a midnight showing of The Rocky Horror Picture Show. “The drag queens got up and on the mic and said, ‘We have a celebrity in the house! We_would like to thank CM Punk for supporting us!’ I almost died.”

Milwaukee Ave from the Flat Iron Building to the Sears Tower

No matter how late he’s up, and no matter what the weather, CM Punk wakes at the crack of dawn and runs down Milwaukee Avenue. From the Six Corners to the Sears Tower and back, he takes in the diverse neighborhoods and remembers why this is the only home he can imagine. “I love running through my city and seeing all the people,” he says. “It’s pure romance.”

CM Punk .pdf from Echo Magazine

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Simple download: thejoyofcookinghumans.pdf

Booklet download: thejoyofcookinghumans.doc

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It wasn’t too long ago when a baker could take pride in owning an all-butter bakery. Pastry cases filled with cream pies, cupcakes and cookies invoked images of the fresh eggs, cream and butter used in every item and the customers clamored for it.

But with all the buzz about trans-fats, food allergies and now, a surge in vegan diets, it’s getting harder and harder to be a successful old-fashioned bakery. The availability of commercially produced vegan products is on the rise and smart bake shop owners are learning a few new tricks in order to keep up.

The Vegan Diet

In 2006 there were nearly 600,000 vegans living in the United States. Simply put, a vegan is a strict vegetarian who eschews consumption of all animal products. This includes meat, milk, eggs and butter and extends to include gelatin, honey and a few other animal-based ingredients.

In most large cities there are already all-vegan bakeries finding success even with non-vegan customers. This doesn’t mean it’s time to cancel your dairy shipments and change your entire menu, but incorporating a few vegan options into your rotation is a great way to drum up new business. You might even find some of your old recipes being replaced by vegan ones. Such was the case for Jodi Rhoden, owner of North Carolina’s Short Street Cakes. “My vegan chocolate cake is my standard chocolate cake. It’s so good I use it for everything and no one notices the difference,” she says.

The Science of Vegan Baking

Vegan baking can be as simple as replacing a dairy ingredient with a non-dairy- soymilk for dairy milk and soy margarine for butter. But when it comes to replacing eggs, vegan bakers get creative. Many vegan recipes call for egg replacements such as applesauce, canola oil or bananas. For more tips on replacing eggs and other items in your recipes see the sidebar.

Agar agar powder, a natural gelatin, makes a great replacement for animal-derived gelatin in marshmallow recipes. Silken tofu adds itself nicely to vegan cheesecake and custard recipes and most major grocery stores now keep vegan cream cheese on the shelves for frostings and fillings.

Vegan Best Practices

Many bakers find themselves intimidated by vegan baking, but try not to see it as a limitation. Once you understand the rules, the flavor and texture possibilities are endless. Learning at least one great vegan recipe is well worth the effort, vegan customers are very grateful to have choices and word-of-mouth among them spreads fast.

Because many vegans have chosen this diet for reasons they feel very passionate about it’s important to adhere to certain practices when baking for them. Here are some steps for successful vegan baking:

General Practices

• Educate yourself about animal ingredients. The People for the Ethical Treatment of Animals website offers a list of animal ingredients you can print and keep in your kitchen.
• Make sure pans and utensils that were used for making dairy items are washed thoroughly before using them to make vegan products.
• Clearly label all vegan items as such so they aren’t confused with dairy versions. This is especially important if you keep buttercreams or cake mixes on hand.

Commercial Practices

• Minimize the number of vegan items you offer to ensure product freshness.
• Train your bake staff to avoid recipe mishaps and educate your counter staff about your vegan options.
• Create a separate, different colored order form for vegan cake orders.

Putting It Together

Regardless of which recipes you choose, there are a few special items you need for all vegan baking:

• Plain or vanilla soy or rice milk
• Soy margarine, most bakers prefer Earth Balance for it’s butter-like flavor
• Vegetable shortening
• Apple cider vinegar, combined with soy milk, it helps cakes to rise

There are several vegan dessert cookbooks to choose from including “Vegan Cupcakes Take over the World” by Isa Chandra Moskowitz and Terry Home Romero, “The Joy of Vegan Baking” by Colleen Patrick-Goudreau and “My Sweet Vegan” by Hannah Kaminsky. Like most recipes. vegan recipes are easy to tweak into your own, unique creations.

Sidebar: Vegan Tips and Replacements At-A-Glance

If you can bake a cake, you can bake a vegan cake. Here are a few hints to help make it the best vegan cake possible.

Most vegan bakers will warn you against commercial egg replacers. They’re great for bread making and for cooking, but in cakes they’re too dense and gummy. To replace one egg try:

• 1/4 cup mashed banana (products made with banana may brown quickly)
• 1/4 cup unsweetened applesauce
• 1/4 cup pureed silken tofu
• 1 tbsp ground flaxseed with 3 tbsp water
• 1/4 cup soy yogurt

To replace a 1/2 cup of butter try 1/3 cup of canola or other vegetable oil.

Vegan cake batters tend to be lumpy, don’t try and mix the lumps out. Like all cake batters, over mixing will result in tough cakes. Learn to live with a few lumps.

Recipe: Vegan Peanut Butter Caramel Fauxstess Cupcakes
by The Urban Housewife

Vegan chocolate cupcake ingredients:

• 1 cup soy milk
• 1 tsp apple cider vinegar
• 3/4 cup granulated sugar
• 1/3 cup canola oil
• 1 tsp vanilla extract
• 1/2 tsp almond, chocolate or more vanilla extract
• 1 cup all-purpose flour
• 1/3 cup Dutch-processed cocoa powder
• 3/4 tsp baking soda
• 1/2 tsp baking powder
• 1/4 tsp salt

Directions:
Preheat oven to 350 degrees and line cupcake pan with paper liners. Whisk together soymilk and vinegar in a large bowl and set aside for a few minutes to curdle. In a separate bowl, sift together flour, cocoa, baking soda, baking powder and salt. Once milk is curdles, add the sugar, oil, vanilla extract and whatever other extract you’re using to the soy milk and beat until foamy. Add the dry ingredients to the wet in two batches, beating until there are no large lumps. Some small lumps are OK. Pour into liners, filling 2/3 of the way. Bake 18-20 minutes or until toothpick inserted into center comes out clean. Cool completely on a rack.

Peanut butter caramel ingredients:

• 1/3 cup peanut butter at room temperature, preferably natural.
• 3 tablespoons pure maple syrup
• 2 tablespoons brown rice syrup

Directions:
Add all of the ingredients to a small saucepan.

Gently heat everything over low heat, stirring constantly, just smooth & heated through.

The consistency should be somewhat thick, but fluid & will fall from a fork in ribbons. If it’s too stiff, turn the heat off & add a bit more brown rice syrup. Different peanut butters have different moisture content, so adjust accordingly.

Vegan ganache ingredients:

• 1/3 cup soymilk
• 4 oz dairy-free bittersweet chocolate, chopped
• 2 tablespoons pure maple syrup

Directions:
In a small saucepan, bring the soymilk to a light boil. Remove from heat and add the chocolate and syrup. Mix with a rubber spatula, continue stirring until the chocolate is fully melted and the icing is smooth.

To assemble:

Using a small pairing knife cut off the top of the cupcake in the shape of a cone. Flip the top over and cut off the cone. Fill the cavity with peanut butter caramel. Replace the top of the cone.
Scoop some ganache on top of each cupcake. Smooth with a small offset spatula. For a smooth finish on each cake, dip the spatula in hot water and wipe dry between each cupcake. Top with a squiggle of set-up caramel or vanilla vegan buttercream.

Download: baking-advisor-700.doc

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By Natalie Slater

A true champion never really retires. Sure, he might take up golfing, write a few books and appear to be out of the game for a while. But for anyone who has ever fought and won there comes a Rocky Balboa moment when he or she must decide, “is it really over?”
National Pastry Championship silver medalist Dimitri Fayard claims to have hung up his gloves after taking a disappointing second place in the 2003 competition, but at only 29 years old could this really be the end of Fayard the contender?
These days, the L’Isle Arne, France native stays busy in his Lincoln Park bakery, Vanille Patisserie. He and his wife Keli, also an accomplished chef, opened the shop in 2003 and in its short existence, Vanille has already earned a handful of Food Network appearances, several mentions in various food and dining magazines as well as the respect of some of the country’s most prestigious pastry chefs.
“Vanille is definitely one of the best pastry shops in the country,” says Chef Sebastien Canonne, Meilleur Ouvrier de France (MOF, An exclusive title awarded only to the best pastry chefs in France,) and co-founder of the French Pastry School in Chicago. Canonne considers the Fayards ambassadors of French pastry to American people, a mission the couple is glad to take on.
Fayard was recently named one of the Top Ten Pastry Chefs in the country by Pastry Art and Design magazine. “He’s a perfectionist,” says executive editor Tish Boyle, “he obviously has a passion for what he does and he’s able to bring that passion to the public with his shop.” Fayard says earning a place among the Top Ten from the most respected pastry trade magazine in print is an honor.
Vanille’s cozy little storefront is a far cry from the lavish patisseries of Fayard’s youth, but only in appearance. Much like Fayard himself, the shop appears American but it is French to its very core. The walls are painted warm shades of maroon and earth tones with a few large, overstuffed seats for customers who can’t wait to get home to devour their treats. There they can sip espresso and enjoy the view of two bakery cases packed with handmade chocolates, croissants, fruit tarts, entremets, colorful macarons and petit fours.
In his thick French accent, Fayard calls the patisserie a life-long dream and a way to expose Americans to French pastry without pretension. He knows all too well that most Americans hear “French” and immediately get defensive. “People and friends would say I come out sounding rude when in fact I did not mean too,” he says, explaining that his accent, like his food is unusual, but not snobby.
His appearance on the Food Network’s “Sugar Rush” introduced Fayard to thousands of foodies from coast to coast. Keli says after the show aired she received dozens of calls from people across the country. They wanted to know if the classic French mousse cake featuring layers of cake, mousse and hand made chocolates would survive being shipped. Unfortunately for them, it would not. Lucky Chicagoans can pop in, however, for one of Dimitri’s most popular creations- the decadent Manjari entremet, a moist chocolate biscuit topped with rich chocolate cream and chocolate mousse and finally glazed with shiny dark chocolate and topped with a single, curled sliver of handmade chocolate.
The Food Network may have brought some attention to his shop, but Fayard is definitely not a fan. “I get mad at it,” he says, “I see a lot of people who aren’t very skilled and I think some of those people bring down the business.” One person who consistently deters Fayard from tuning in is Duff Goldman from “The Ace of Cakes.” “I only watched it once because it pissed me off so much. His cakes are made of Rice Krispies,” Fayard quips, “my daughter can do that. That’s the kind of thing that gets me mad.” To Fayard, Goldman’s hit reality series and many of the network’s cake challenges involve little more than pastry chefs showing off for TV cameras.
Fayard’s rebellious nature goes way back to his childhood days in France. “I was kind of bad at school,” he confesses, “I never studied or did my homework.” Fayard’s lack of interest in traditional schooling, he says, stemmed from the fact that he already knew he wanted to be a pastry chef at the age of 12.
Fayard’s study habits turned around when he started pastry school in Auch, France at just 16 years old. He eventually received his CAP Cuisine and CAP Patisserie, French diplomas for culinary and pastry training, from the Lycee Pardailhan and simultaneously interned for acclaimed pastry chef Philippe Urraca, MOF.
Eighteen-hour work and school days didn’t leave much time for friends or teenage antics. “I was boring, a little bit,” Fayard recalls. When he did find time to see ses amis, the diligent 17-year-old frequented heavy metal shows to watch his friends’ bands play, although he says he was more of a hip-hop fan. Hip-hop and skateboarding, another hobby Fayard managed to squeeze into his busy workday, were booming in mid-90’s France. He was mainly a fan of French hip-hop, but American acts such as Wu Tang Clan and Snoop Dogg also found their way into his Walkman.
It was at the Lycee Pardailhan that Fayard had his first taste of competitive pastry, and despite taking home a disappointing third place he knew he would compete again. “I like to win,” he says, “but I’m a good loser too. I’m not bitter or anything.” Third place in a student competition was not enough to discourage a man who claims to be competitive “about pretty much everything.”
Fayard eventually left France, despite his opinion at that time that all of the best pastry chefs to learn from in the world were in his mother country. When renowned pâtissier Laurent Branlard joined the team at Urraca’s patisserie his world travels and vast experience inspired Fayard to get out there and see what the world had to offer. After a year and a half at the same post, Fayard implored Branlard to send him anywhere where he could learn something new. A week later Branlard obliged with an offer for Fayard to join the opening team at Payard’s Patisserie and Bistro in New York under Chef Jean-Philippe Maury, MOF, whom Fayard considers one of the greatest pastry chefs of our time.
It was at Payard’s tart station that Fayard first met his future wife Keli, a Kankakee native and Culinary Institute of America and French Pastry School graduate. The two chefs were good friends, but they didn’t start dating until five years later when they were reunited at the Bellagio in Vegas, again working under Maury.
One night, after a two-month courtship, Dimitri flipped a coin to decide if the two would spend their evening getting married or watching TV. An impulsive act from an otherwise careful young man, but Fayard says the proposal was as thought out and deliberate as everything else he does in life. They were married Vegas-style complete with a chocolate mousse cake with vanilla crème and licorice ganache prepared by Chef Maury.
The newly married Fayard swept the 2001 Southern Pastry Classics, taking home the gold medal. He also took home the prize for the best chocolate cake with his milk chocolate mousse and chocolate crème cake topped with candied hazelnuts. His toasted almond sorbet and apricot sorbet each received top honors as well.
The Fayards eventually moved back to Keli’s hometown of Chicago where Dimitri joined the opening team at Sofitel Chicago Water Tower at the age of 23. There Fayard met French Pastry School graduate Cathay Rayhill, whom he later hired as his first sous chef at Vanille Patisserie.
Vanille opened shortly after the birth of the Fayard’s twin daughters, Maya and Grace. The space was the first and only one the Fayards saw on a tip from French Pastry School co-founder Jacquy Pfieffer. They made an offer on the very first viewing and left immediately to sign on the loan. The couple was very excited about the already-existing equipment and décor; large African masks were painted on one of the burgundy walls and despite Keli’s protests, remain there today. Dimitri has been interested in African tribal masks for some time, and he took their appearance in the store as a sign that it was meant to be.
The patisserie was a life-long dream of Dimitri’s but his career aspirations did not stop there. Even before the shop opened Fayard was training to compete in the 2003 National Pastry Championship in Las Vegas. Competing chefs often train for one full year before a big competition, spending thousands of dollars to travel across the country, sometimes the world, to train with their coaches and teammates. They purchase equipment identical to what will be used in competition and practice their recipes time and time again until they are flawless. In the end, the cash prize for a gold medal varies from only a few hundred dollars to tens of thousands of dollars to be split among a team, but often it doesn’t come close to covering each chef’s personal expenses. Money isn’t the real prize anyway, says Fayard, rather it’s “the thrill, you know? The adrenaline rush.”
Chef Rayhill assisted Fayard the year he trained for the Nationals. She describes that time as “very intense for him.” Rayhill says Fayard was quite confident going into competition, and she believed the team would do well.
In June 2003 Fayard ventured to Las Vegas, leaving Keli and the girls back home to tend to Vanille. Like most of the other people arriving at McCarran International Airport that day, he was in the city to gamble. But there was much more than money at stake for the chef this time. A lifetime of preparation and perhaps the future of his career as a competitive pastry chef were at stake in the National Pastry Championship.
Unfortunately for Fayard, luck was not a lady that night and a year’s planning and thousands of hours of training were lost. His team took second place, but Fayard takes no comfort in the notion. “I feel like there’s one winner and everybody else is the loser. There is first place and then that’s it,” he says.
A disappointing silver medal is all Fayard has to show for what he calls his last competitive effort. What’s worse, one of his closest friends Chef Claude Escamilla took home the gold with his team. Since what he considers “the loss,” Fayard has re-evaluated his priorities in his career and in his personal life. “I really miss it and everything,” he says about competing, but “it’s hard to be away and it’s not really what I want anymore.” Keli isn’t so sure Dimitri is ready to retire from competition, “Over the past year and a half he’s been sort of getting that itch to get back into it,” she says, “so we’ll see. I’m interested to see what his next step is.”
That itch may get itchier as Dimitri was recently asked to assist Escamilla’s team in training for the World Pastry Championships, which take place in the fall of 2008. The team representing the United States in the international competition consists of celebrated chefs Laurent Branlard, who Fayard says is “like a big brother” to him, Frederick Monti, and Stephane Treand, MOF. Gold medalist Escamilla will serve as the team’s coach.
Fayard plans on drawing from his own experiences in competition, both victorious and otherwise, to help Team USA take the gold in Nashville. “I learned [at the Nationals] that we made a couple of mistakes,” he says, “You have to do a flavor that will be recognized by an international palate.” He sadly points out, however, that it won’t be him up there competing, and although a victory for his friends would make him happy, it won’t do much to change the way he presently feels about competing. Like Keli, the world of competitive pastry must wait to see what Dimitri will do next.
Not yet thirty years old, Dimitri Fayard has seen more success than many chefs twice his age. His business is more popular than ever thanks to good publicity and his own natural talent, he has a wife who considers him a culinary genius and some of the most celebrated pastry chefs on the planet are among his best friends. A self-described workaholic and control freak, he has also tasted the bitter reality of what he considers failure. Losing the National Pastry Championship to a good friend and rival was more bitter than bittersweet.
Victory and defeat, gold medals and world titles all disappear as Chef Fayard drops in at Wilson Skate Park. His new skateboard and talk of a third tattoo, an African mask to symbolize fatherhood, demonstrate Fayard’s pledge to take more time for himself these days and to remember that happiness is more important than world titles- or at least it should be.
The peacefulness of his so-called retirement seems to have rubbed off on the ambitious young pâtissier. “Every time I open the oven and something is baked the right way,” he smiles, “it makes me happy. Every time I do a cake I’m happy. Pastry makes me really happy.” Only time will tell if pastry itself, and not a championship title of his own will keep him that way.

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