Natalie Slater – resume
Punk rocker-turned-food writer-turned PR & communications manager. If I can’t bake it, write it or promote it, no one can.
Find me on:
Professional Profile
August 2008- October 2011: PR & Communications Manager, reuseit.com
Responsibilities include:
- Writing & publishing press releases
- Creating & maintaining 400+ press contacts
- Product-specific and broad campaign pitching
- Creating and maintaining the reuseit.com Ambassador program
- Shooting product and buying guide videos
- Developing and writing weekly store newsletters to send to our 120,000+ subscribers
- Developing and maintaining all aspects of social networking including Twitter, Facebook and a corporate blog
- Developing and executing promotions and contests
- Writing and editing original articles, buying guides and how-tos for the website. These articles have been quoted in over 35 print publications and cited in hundreds of online news stories
- Creating original product copy for eco-friendly products stressing their ability to help people consume fewer disposables, the sustainability of the materials used and the labor standards involved in their manufacture
- Writing and editing FAQs, standard replies and buying guides – decreasing overall customer service workload while helping customers to help themselves
- Building and maintaining a commission-based affiliates program
December 2010 – January 2011 Freelance marketing, Dark Sky Films, Bitter Feast
January – December 2009: Slash & Dine, monthly recipe column for horror website Brutal as Hell
December 2009: Freelance writer, Pastry & Baking North America
July- August 2008: Freelance writer, Time Out Chicago
January-June 2008: Staff writer, editor Echo Magazine
December 2007: Freelance writer, Mint Magazine
Education and Awards
2008 B.A. Journalism, Columbia College Chicago, 3.5/4.0 GPA
2007- 2008 Dean’s List
2007- 2009 Blogger’s Choice Awards nominations
Professional Achievements
- Created site content for reuseit.com Amazon storefront, contributing to a 20% increase in sales (June 2011)
- Provided creative assistance in revamping reuseit.com’s Share-A-Sale network (June 2011)
- Expert panelist for Rock n’ Roll Social Media panel (November 2010)
- Expert panelist for Cupcake Wars, Food Network (December 2009)
- Punk Pastry Provocateur – Baking & Pastry North America (2009) -Feature Writing
- Cheese with Your Whine – Time Out Chicago Eating & Drinking Guide (2009) -Sidebar Article
- CM Punk’s Chicago – Time Out Chicago (2008) -Interview
- Stuff We Love: Re-Ment Miniatures – Echo Magazine (2008) -Product Feature
- The Joy of Cooking Humans – self-published (2008) -Humor Writing
References
- Rob Vogelbacher, Predictive Analytics Enterprise Architect, IBM (773) 294-9461
- Jennifer Gamber, Marketing Communications Associate, CGN & Associates (517) 614-2850
- Betsy Edgerton, Journalism professor, Columbia College Chicago (312) 369-8914
Online Clips
Cheese With Your Whine Time Out Chicago Eating & Drinking Guide (2009)
Armed to the Teeth, Mint Magazine (2008)
CM Punk’s Chicago, Echo Magazine (June 2008)
The Poser Test, Echo Magazine (June 2008)
The Quintessential Cook Out, Echo Magazine (2008)
The Sweet Ambassador: Profile of Chef Dimitri Fayard
Just Opened: Chaos Theory Time Out Chicago magazine (August 2008)
Stuff We Love: Re-Ment Miniatures, Echo Magazine (June 2008)
30 Second Time Out from Time Out Chicago (2008)
Downloads:
Punk Pastry Provocateur - Pastry & Baking North America (2009)
Q & A with Chef Michelle Garcia
A Recipe for Disaster: The Rising Cost of Commodities
Evita PR
Natgo PR
